The Sweet Smell of “Familiar Favorites” by Air Wick

They say smell creates the most THM_AirWickFamiliarFavorites_1powerful memories.  Now, I’m not exactly sure who “they” are,  some sort of experts I guess,  but I’m definitely a believer!

Have you ever smelled something and were automatically transported back to a specific moment or place in time?  I know that’s true for me.  There are scents that take me back to being a little kid, playing at my friend’s houses and momentous moments in my life.

I participated in an Influencer Activation on behalf of Mom Central Consulting for Air Wick.I received product samples to facilitate my review and a promotional item to thank me for participating.

Well Air Wick® has come out with a new line of air fresheners called The Familiar Favorites™ Collection, which brings home the comforting scents of the brands that families have grown to love.  Each of the three scents in this collection evoke the aroma and comfort of home – from clean laundry mixed with sunshine and pure while flowers with Snuggle® Fresh Linen; to the clean scent and bonds formed when bathing little one with Baby Magic® Clean Baby and a warm delicious baked treat with Cinnabon® Classic Cinnamon Roll.

Personally, I love the smell of a freshly load of laundry, so Snuggle was the first one I tried out.

THM_AirWickFamiliarFavorites_Snuggle1I put the Snuggle Air Wick Freshmatic® Ultra, an spray that releases fragrance automatically throughout the day so your home always smells fresh and inviting without overdoing it, in the most highly trafficked and dare I say it, the stinkiest room in our house, our family/TV room bathroom!

The Freshmatic blended in nicely with my bathroom decor, it doesn’t stick out and look like it doesn’t belong in there.

Within minutes the bathroom (and the family room too!) smelled clean, crisp and fresh, just like a load of laundry fluffed and folded right out of the dryer.

I plugged in the Baby Magic Clean Baby Scented Oil in the hallway that leads to all our bedrooms. The baby powder scent reminds me of the days when the kidlets were just tiny babies and all the time I spent cuddling and soothing them in the bath and before bedtime.  I’m hoping it will have a calming effect on them now as I put a  rambunctious seven and squirmy four-year old to bed!


Aside from the great scents, what I like most about these Air Wick products – whether it’s the Freshmatic or scented oil warmers is that I have control over the fragrance level.  I can keep it on low for day-to-day freshness or I can crank it up to either medium or high so I can quickly get rid of the smell of wet dog or smelly, sweaty sneakers!

The one my kidlets enjoy the most is the Cinnabon Classic Cinnamon Roll.  It’s an irresistible smell of freshly baked dough with their one-of-a-kind cinnamon and cream cheese frosting which makes their rolls so yummy and unforgettable.  This scent just makes me too darn hungry and my waistline can not endure Cinnabon craving runs which is why this scent is safely ensconced in the kidlet’s playroom!



Anyway, if you want to bring back some favorite memories, or just enjoy a scent that makes you feel at home and comfy, then you should definitely check out the Air Wick Familiar Favorites.

The Freshmatic versions retail for $14.66 while the essential oils go for $4.88 for a two-pack.  To find out more you should check out Air Wick’s website or Facebook page.  While you’re there you can sign up for their Fragrant Homes Club where you can get exclusive coupons and samples for their products.

Now it’s your turn to share.  Which Air Wick Familiar Favorites scent would you choose and where would you put it?





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  1. says

    You know how they say to bake an apple pie just before showing your house because it makes it more appealing to buyers? I would think the Cinnabon air freshener would be a perfect, less time consuming stand in for that. 🙂 I would love to have that in my kitchen daily too!
    Alesha @ Full Time Mama recently posted..Must Eats in #ScottsdaleAZMy Profile

  2. says

    I would choose the Baby Magic. I love the scent of fresh, clean babies. Is there anything better? It is so much nicer to come home when you walk into your house and it smells warm and welcoming. I much prefer it to the odor of the trash can.
    Katy Rawson recently posted..How to Tell My Twins ApartMy Profile

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