YouTube is no longer just a video-sharing platform; it’s a search engine where billions of users are searching for information and entertainment every day. So how do you stand out from the crowd and get your videos seen? Let’s dive into 7 high powered strategies to get you ranked on YouTube and get the audience you deserve.
1. Find the Right Keywords
Like Google, YouTube loves keywords. Tools like Ubersuggest’s free SEO tool and YouTube Search Suggestions can help you find low competition, high traffic keywords. Once you find them, naturally incorporate them into your video titles, tags and descriptions.
2. Create Clickable Titles
The title is the entry point to your content. Instead of generic titles like “Fitness Tips,” try something specific and attention grabbing like “5 Beginner Fitness Tips to Transform Your Body in 30 Days.” This hooks the viewer and makes them curious.
3. Design Thumbnails
First impressions matter and thumbnails count. Use bold text, bright contrasting colors and emotional imagery to grab attention. A good thumbnail can increase your click through rate (CTR) by a lot.
4. Hook Your Audience in the First 15 Seconds
The first 15 seconds of your video are make or break. Start with a question, a teaser or a preview of what’s to come. Video retention matters because the longer viewers watch, the more YouTube will boost your content in the rankings.
5. Optimize Your Descriptions
Write detailed but concise descriptions that include your primary keyword. For example: “If you want to get ranked on YouTube, focus on creating great content, optimizing descriptions and keeping viewers engaged.” Add timestamps, links and calls to action to encourage further engagement.
6. Engage
Engagement—likes, shares and comments—tells YouTube that your content is worth promoting. Ask open ended questions and respond to them quickly.
7. Be Consistent
Consistency is key. Whether weekly or biweekly, create a content schedule and stick to it. YouTube rewards creators who publish regularly.
By following these strategies you can get ranked on YouTube and grow your channel. Remember success on YouTube is about creating great content and building an audience over time. Stay at it and the results will come!